You are likely spending 60 to 80% of your customer acquisition costs on getting to the Point of Credibility with your target decision-makers.
That Point of Credibility is where decision-makers now trust you and the process becomes less about sales and more about how you can help the customer solve their needs.
Partners can remove this cost, where they already have credibility with your target customers.
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#PartneringProgramDevelopment #PartneringTeam #DirectSales #PartnerOperations #PartneringStrategy
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