We carry out a detailed analysis of the client's company and product to gain a clear understanding of the value proposition, target customer profiles and objectives while applying Tenego's Partner Type Selection methodologies to prepare the company for the execution phases.
Partnering Strategy & Planning is used to help determine the ideal partner types to help sell our clients' solutions. The methodology firstly seeks to gain an understanding of the capabilities that are required in direct marketing,sales and the delivery processes. Then, through building your personalised Market Ecosystem of all the company types that operate in the target market along with a partner type evaluation, the prioritised partner types are determined. The Partner Type Selection process provides clarity and focus on the optimal partner types, defined characteristics, outline partner propositions and a recommended partner recruitment plan.
Tenego's Analysis & Planning programs are typically delivered over a 4 to 6-week period, through a series of defined workshops which can be delivered over a web meeting or physical meeting.
Following this process, our client companies have a very clear understanding of their market and the partnering opportunities available to them. From here clients have the option to continue to Partner Recruitment.
Other Consulting programmes include:
- Direct/Indirect Assessment, Partnering Readiness Assessment, Partnering Starter Planning
- Building Your Market Ecosystem, Market Selection,
- Bullseye Target Customer Evaluation, Customer Value Proposition Development,
- Partner Recruitment Playbook Development,
- Partner Value Proposition Development, Partner Fit Evaluation Preparation,
- Partner Market Engagement Planning,
- Partner Negotiations Planning, Partner Agreements,
- Partner Onboarding/Enablement Preparation, Partner Program Development Planning, Partner Program Review,
- Sales Process Review and custom programmes.