What most Tech CEOs get wrong when Starting in Partnering – Masterclass 1/4

This masterclass addresses the first three challenges and misuse of time that I’ve seen in working directly with 100s of tech companies starting their partner programs.

What are the tell-tale signs and how do you address these challenges and ease your company’s journey in Starting in Partnering?

Session #1 Agenda: 

Challenge 1) Not Recognising the Partnering Journey

How do Tech CEOs typically start in partnering VERSUS the guided Partnering Learning Journey?
A successful direct sales business doesn’t make Tech CEO’s more know about starting in partnering.

How do you get a company to recognise the partnering journey as a new learning experience?

Challenge 2) Not Aligning Partnering Strategy and Business Strategy

What does a misaligned Business and Partnering strategy look like VERSUS aligned strategies?

How much time do Tech CEOs spend on their Business Strategy VERSUS on their Partnering Strategy?

Is it any wonder so many Tech CEOs start with misaligned Business and Partnering Strategies?

Challenge 3) Direct Sales Mindset Fighting a Partnering Mindset

Is the culture created by a successful Direct Sales Focussed Tech CEO compatible with Partnering?

How do you tell if a company has a Partnering Mindset?

How does not having a partnering mindset affect the company’s partnering activities and plans?

Join us for this informative and interactive session to discuss and learn. 

Places are limited to 20. Attendees in the first session will get first option to register for the following sessions.

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