This masterclass addresses the next three challenges and misuse of time that I’ve seen in working directly with 100s of tech companies starting their partner programs.

What are the tell-tale signs and how do you address these challenges and ease your company’s journey in Starting in Partnering?

Session #2 Agenda:

Challenge 4) Superficial Partner Type Selection Approach with limited Partner Fit Thinking
How do you fill the gaping omissions in a typical superficial Partner Type Selection process?

Challenge 5) Poorly Pondered Partner Proposition
Every potential partner has unlimited opportunities for generating revenue. Why should they consider yours?

Challenge 6) Partner Agreements Over Protecting Some Future Pot of Gold
When two parties don’t know what to do, how do you simplify the next steps rather than complicate it?

Join us for this informative and interactive discussion.

Limited to 20 places

Addressing Challenges in What Most Tech CEOs get wrong when Starting in Partnering:

Masterclass Session #1 Agenda: 

Challenge 1) Not Recognising the Partnering Journey
How do Tech CEOs typically start in partnering VERSUS the guided Partnering Learning Journey?

Challenge 2) Not Aligning Partnering Strategy and Business Strategy
What does a misaligned Business and Partnering strategy look like VERSUS aligned strategies?

Challenge 3) Direct Sales Mindset Fighting a Partnering Mindset
Is the culture created by a successful Direct Sales Focussed Tech CEO compatible with Partnering?