What most Tech CEOs get wrong when Starting in Partnering – Masterclass #2/4

This masterclass addresses the next three challenges and misuse of time that I’ve seen in working directly with 100s of tech companies starting their partner programs.

What are the tell-tale signs and how do you address these challenges and ease your company’s journey in Starting in Partnering?

Session #2 Agenda: 

Mistake 4) Superficial Partner Type Selection Approach with limited Partner Fit Thinking

• What do the outcomes of a superficial Partner Type Selection look like?
• What challenges does a poor partner type definition cause?
• How do you fill the gaping omissions in a typical superficial Partner Type Selection process?

Mistake 5) Poorly Pondered Partner Proposition

• Your Partner Proposition is the second greatest success factor in partnering Every potential partner has unlimited opportunities for generating revenue,
• Why should they consider your offer? Global tech leaders have over 20 parts to their partner propositions. How many have you?
• Are you failing to be even considered against the Partners’ current revenue opportunities?

Mistake 6) Partner Agreements Over Protecting Some Future Pot of Gold

• When two parties don’t know what to do, how do you simplify the next steps rather than complicate it?
• The partner asking for Exclusivity is a good thing, use it wisely.
• Cold legal documents that don’t represent the partnership relationship
• Don’t allow legal people to drive the Partner Agreement discussions

Places are limited to 20.

Benefits for Attendees of this session:

• Get first option to register for the remaining Masterclass sessions in this series

• Free download: "Partner Proposition Checklist" with Explainer Video
• Free 1-to-1 Starting in Partnering Review Workshop, with me

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