When you look at the global tech companies' partner programs, what parts are relevant to your business?
Many software companies blindly copy aspects of Microsoft's, and others', partner programs without really understanding the full context. They think if it works for Microsoft then it should work for them. This is not always true.
How do you determine what aspects of the Big Boys' Partner Programs may be relevant for your business?
How do you effectively look into the established partner programs of large companies such as Microsoft, SAP, Oracle, IBM etc and how to tailor their approach to your business today?
Hear and learn from Tenego on how to; evaluate different partner programs, define and manage expectations from different partner types, and how to achieve partner engagement.
What Will You Learn?
● Partner Programs deconstructed - The different elements of a partner program and when relevant
● An analysis of the large corporation Partner Programs (SAP, IBM, Microsoft, Oracle etc.)
● What are the Key Business Decisions in defining your Partner Program
● What are the different partner types and how to handle them
● How to deal with different partners, implement tiers and manage partners according to their potential
● How to integrate the different partner types in the different company areas (Marketing, Sales, Professional Services, Support, Product, Finance etc.)
● How to build your Partner Program directing Partner Recruitment, On-boarding and Partner Management
Who it is suitable for?
CEOs, Alliances Development, Channel Development and Senior Business Development staff of Software Companies or Cloud-Based Solutions with existing partners or that want to have partners in the future.
Your Host
Donagh Kiernan
Donagh Kiernan is the founder and CEO of Tenego, which provides International Sales Channels Development Services to growing and established software company clients, from across Europe and North America.
Within Tenego Donagh has been involved in 100s of companies of diverse types and sizes helping them with their Sales Channel Analyses and Planning, Partner Recruitment, Partner Management and Partner Program Development.
With a deep technical software development background, Donagh has been the core innovator of the methodologies contained being presented in Tenego Academy.
As a keen Industry Development activist, Donagh is involved in a number of voluntary activities helping companies share their experiences to help each other through events. Donagh has been also driving and hosting Tenego's Live Sessions over the past 10 years, many of which are now available as part of Tenego Academy's Membership program.
Donagh is happily married with three children, is a Liverpool FC Fan, a Soccer Coach with College Corinthians AFC and is a big Cycling Enthusiast.