Increasing customer interest in purchasing through digital channels, is prompting software vendors (ISVs) to consider their marketplace strategy and how it complements other sales activities.
With cloud spending expected to reach $600B in 2023, it is important to be visible through marketplace channels of hyper-scale platform vendors.
As the world’s largest software company with the largest partner ecosystem, Microsoft is in a prime position to support partners through online marketplaces.
Join us for this informative session to learn about Microsoft marketplace opportunities with our guest presenter Larry Gregory, a US-based Microsoft Alliances Expert.
AGENDA:
- Motivations to engage software marketplaces
- Microsoft marketplaces offer types and requirements
- Incentives and programs for transacting on marketplaces
- Relationship to Microsoft co-sell support
- Business and technical considerations
- Resources and Q&A
This video is edited from a recording of the Monthly Live Session on Tuesday 31st January
View upcoming Live Sessions here - Upcoming Live Sessions - Tenego Academy