How to create a pictorial view of your target market from your target customers' point of view
Continuing on from Partnering Strategy - Part 1 - Partner Requirements & Competitor Partner Review, which was focused on determining the capabilities you require from partners, this course focuses on how to build Your Market Ecosystem, which represents the full set of capabilities that exist in your target market.
In building Your Market Ecosystem from your target customers' point-of-view, you are capturing a list of all the company types that solve the needs you solve, and related needs within your target customers and decision-makers.
Building Your Market Ecosystem covers part three of the Partnering Strategy process:
| Identify all possible Partner Types - Your Market Ecosystem | 1. Through creating a pictorial view of the market 2. Identify all the company types engaging with your customer types 3. Select, for further evaluation, the company types that may be able to help you sell |
The course contains downloadable templates and examples for you to get started quickly.
BENEFITS Of Completing this course: Partnering Strategy - Part 2 - Creating Your Market Ecosystem:
- Learn to stop guessing or stumbling on new possible partner types, you can identify all the company types that are operating in your target market, instantly see the dynamic of your market and enable you to select multiple possible partner types
In this course, you get multiple Downloadable example documents and Templates to help you.