How to evaluate selected company types as suitable sales partners for your product, and create profiles for partner selection and qualification
Defining the capabilities, you want from partners is covered in part 1, and in part 2 Your Market Ecosystem captures all the company types within your market, representing the full set of capabilities in the market, this course covers how you select, evaluate and rank which company types have the capabilities you require, and if you have partner fit and a proposition to motivate them.
Partner Type Evaluation covers parts four and five of the Partnering Strategy process:
| Evaluate Company Types - Partner Type Evaluation | 1. How to evaluate and prioritize company types 2. According to the capabilities you need to sell and deliver, and other key criteria 3. Extract criteria for your target partner profiles 4. Extract capabilities for your Partner Fit Evaluation |
| Creating Your Target Partner Profiles | 1. With knowledge of your target partner types, how to detail your Partner Profiles 2. Detailing 'Must Haves', Maybes and Definitely Not's across many categories 3. enabling clarify and efficiency for list generation 4. and creating your Partner Qualification criteria |
| Creating Partner Fit Evaluation Template | 1. With details of what you want in a partner 2. This course helps you define the set of questions to evaluate prospective or existing partners 3. To assess the partner's capabilities according to your priorities 4. And to assess the joint opportunity, Partner Fit, of YouCo and PartnerCo working together |
The course contains downloadable templates and examples for you to get started quickly.
BENEFITS Of Completing this course: Part 3 - Partner Type Evaluation and Partner Profiles:
- Learn to define your evaluation structure to review different partner types according to what you need for your product to win new customers and the capabilities you need from effective partners, depersonalising opinions and winning team buy-in.
- Learn to prioritise company types in your target market as potential partners, according to your objectives allowing you to focus your attention accordingly
- Learn to capture the outline of the Partner Fit and Partner Propositions for each of the Company Types considered
- Learn to capture the criteria for search, Partner Profiles, and the characteristics of each Company Type, that if present will enable a strong potential partner, that will feed into your Partner Fit Evaluation Template
In this course, you get multiple Downloadable example documents and Templates to help you.