Develop your Partner Proposition to meet the needs of your target partners, to help your partners meet their business goals.
The core to the success of every partner program is a partner proposition that attracts and motivates partners to help sell the vendor’s solution.
Sadly, too often tech solution companies fail to develop and offer a compelling partner proposition.
This open and interactive workshop discusses Partner Propositions for different types of tech vendors for different partner business types.
You may recognise some of these typical Starting in Partnering challenges:
- Do you want to partner with Accenture, Deloitte, or other global tech players?
- A prospective partner may have the relevant customer relationships, influence, and capability, BUT Why Should They Help You?
- Your network may get you talking to the right partner decision-maker, but a relationship is not enough to get them to help you sell your product
- If you promised a partner all your licence revenue, it is still not enough to motivate them? WHY? Are partners not in business to make money?
- What do you do when revenue share is not enough to motivate a partner to sell your solution?
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This video is edited from a recording of the Monthly Live Session on 26th October 2022.
View upcoming Live Sessions here - Upcoming Live Sessions - Tenego Academy